The launch of Fenwick’s own-brand food range
An exclusive food and drink range for department store Fenwick features quintessentially British offerings: teas, chocolates, preserves, and liqueurs, made by the preeminent growers, chocolatiers, distillers and roasters from across the country. MMBP & Associates established creative direction, designed product packaging and consulted on visual merchandising, while honouring the brand’s heritage and commitment to luxury and elegance.
Reinventing the hat box
Design of hat boxes of note for a millinery department like no others. World-renown for its selection of hats, headpieces and fascinators, MMBP & Associates worked with industrial and packaging designers to reinvent the traditional hat tin for Fenwick of Bond Street.
Brook Street Café
Brand identity for Brook Street Café, an all-day restaurant located in Fenwick’s London flagship on Bond Street. The logotype — with its chromatic overlays and deliberate dual typographic gridline alignments — conveys dynamism and rhythm to the branding. To connect Brook Street Café with the Fenwick brand (and with the growing F&B umbrella within the business), we introduced a marque system across all of Fenwick’s hospitality brands.
The Wine Room
Brand identity, art direction, signage, and packaging design for The Wine Room. The shop-in-shop dedicated to wine and spirits offers the best curation of British producers and has since been introduced to multiple Fenwick department stores across the country.