The launch of Fenwick’s own-brand food range
The new food and drink range by the department store Fenwick is a quintessentially British offering: teas, coffees, chocolate, preserves and liqueurs made by pre-eminent growers, chocolatiers, distillers and roasters from across the country. MMBP & Associates established the range’s creative direction, designed its product packaging and consulted on the visual merchandising, making sure to honour the store’s heritage and commitment to luxury and elegance.
Reinventing the hatbox
Fenwick is world-renowned for its selection of hats, headpieces and fascinators. So for the design of hatboxes of note for a millinery department like no other, MMBP & Associates worked with industrial and packaging designers to reinvent the traditional carry-case.
Brook Street Café
For the brand identity for Brook Street Café, an all-day restaurant located within Fenwick’s London flagship on Bond Street, we introduced a new logotype with chromatic overlays and deliberate dual typographic gridline alignments – elements that convey dynamism and rhythm. To connect Brook Street Café with the Fenwick brand (and with the growing F&B umbrella within the business), we introduced a marque system across all of Fenwick’s hospitality brands.
The Wine Room
A shop-in-shop at Fenwick dedicated to wine and spirits, The Wine Room offers the best curation of British producers and has now been introduced within multiple Fenwick stores across the country. MMBP & Associates was responsible for creating its brand identity and art direction, as well as the signage and packaging design.