MMBP & Associates is a creative consultancy that imbues brands with cultural capital. We believe that having an awareness of, and sensitivity to, societal shifts is crucial if innovation is to happen. We are reshaping worldviews by connecting local culture with a global audience.

Based in London and Seoul, MMBP & Associates collaborates with an international network of partners who value immersive, real-world analysis as the foundation for creative ventures. The company takes a holistic approach to brand design, working to detect potential business challenges while developing creative solutions.

Our method

Whether guiding external brands or launching its own, MMBP & Associates conducts research that cuts through to business concerns and opportunities. At MMBP & Associates, we break down the boundaries traditionally found between client, agency and external partners to foster an atmosphere of collaboration and transparency. Our agile associates model is a response to the fact that each project calls for its own collection of independent consultants, agencies, studios or other creative and commercial outfits, resulting in truly bespoke solutions. Our global network also provides access to independent thought leaders from diverse backgrounds and industries who take on advisory roles, providing feedback and initial market reactions, testing hypotheses and, importantly, helping to seed new ideas with key industry figures. These methods, combined with editorial know-how, keep MMBP & Associates at the forefront, where it brings culture, brands and content to new audiences.

What we do

  • Creative Consulting
  • Culture Programming
  • Brand Consulting
  • NFT/Web3 Strategy
  • Visual Design
  • Creative Content
  • Communications

Selected clients

Anna Sui, Castleforge Partners, Catch Fashion, Chelsfield, CJ ENM, Fenwick, håndværk, Horizons Ventures, Hyundai Card, KLKTN, LVMH, Ninja Tune, SM Entertainment, String Ting, Studio Dragon, SSENSE, Swarovski, Swire, The Beast, The Great Room, The Kingdom of Bhutan, Xintiandi

Selected press

Branding Bhutan, 032c
Bhutan unveils new national branding, Campaign
Im buddhistischen Königreich Bhutan setzt man auf Nation Branding, Design Tagebuch
Design inspiration: our favourite projects from October, Design Week
Here’s why Bhutan just gave itself a new ‘brand’, Fast Company
The Making Of New Identity: How Bhutan Created A Brand For The Future, Forbes
부탄, 국가의 새로운 비주얼 아이덴티티 공개!, Naver Design Press
Beyond Fashion, SHOWstudio
What comes NEXT for Bhutan? Perhaps the answers to future promises lay in past fables, STIRworld
MMBP & Associates’ vivid identity for the Kingdom of Bhutan embraces the country’s rich heritage, The Brand Identity
MMBP & Associates’ eclectic identity for KLKTN balances mass typography and modern technology, The Brand Identity
Social Paper explores the communities within China’s most progressive cultural industries, The Brand Identity
Bhutan’s new ad campaign: Making the divine look even more gorgeous, The Economic Times
Fabled Himalayan kingdom Bhutan unveils new national brand, The Economic Times
How to brand Bhutan, The Guardian
Vectors till Kingdom Come, Under Consideration